Toyo Tire U.S.A. Corp. announced Amy Coleman has been named senior director of marketing, responsible for leading all aspects of the company’s marketing, focusing on business growth while enhancing brand equity and awareness. The department includes advertising, sales promotions, communications, Web initiatives, dealer support, sponsorships and events.
Coleman has an extensive marketing background in the automotive industry. She recently served as director of marketing for Fleetwood RV Inc., working in the marketing department for the Fleetwood brand for more than 15 years. During her tenure with the company, Coleman led a wide range of marketing initiatives that helped make it one of the most widely acknowledged recreational vehicle brands in the world.
“Amy is highly respected for her success in marketing world-class brands,” says Marty Furman, chief operating officer of Toyo Tire U.S.A. Corp. “I look forward to her insight and her future contributions.”