MaxxCare launches ‘Million Point Giveaway’ promotion

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Boss Truck Shops Inc., a subsidiary of Bosselman Inc., and Wingfoot Commercial Tire Systems, a subsidiary of The Goodyear Tire & Rubber Co., announced a Million Point Giveaway promotion in association with MaxxCare, their new rewards program. The promotion is being offered in conjunction with Goodyear’s launch of its new Uni-Maxx Truck Care network, in which Wingfoot, via the Wingfoot Truck Care Centers, and Boss Shops are the first two participants.

“We’re thrilled to be able to offer this promotion in conjunction with the Uni-Maxx Truck Care network launch,” says Phillip Kane, Wingfoot’s president and chief operating officer. “We think it is a great way to reward our most loyal customers and encourage new customers to give us a try.”

As part of their Million Point Giveaway, Boss Shops and Wingfoot will be giving away a total of 900,000 MaxxCare points to the top 10 point earners in the rewards program for 2011. Points accumulated between June 13 and Dec. 31 at all participating locations will qualify. In addition, they will be giving away a total of 100,000 points, or 10,000 points each, to 10 randomly drawn active MaxxCare card holders.

“Customer trust and loyalty has always been the cornerstone of our business, and what better way to reward that loyalty than giving our best customers a yearend bonus,” says Chuck Bosselman, chairman of Boss Truck Shops Inc.

Drivers must have an active MaxxCare rewards card in order to participate. Drivers may sign up for MaxxCare and receive a card at participating Wingfoot (currently, only Wingfoot Truck Care Centers) and Boss Shop locations. The top 10 point earners are not eligible for the random drawing. No purchase is necessary to participate in the random drawing. The promotion is void where prohibited by law. For full terms and conditions and more information, go to www.maxx-care.net.