McLeod Software, Tuskegee University to research carrier pricing

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Updated Jul 22, 2011

McLeod Software announced a joint research project with the Brimmer College of Business and Information Science at Tuskegee University to analyze how costs and competition impact the overall pricing process for motor carriers.

The project will analyze how carriers integrate their costs (fixed, variable, and mixed) and competition into the pricing equation to create value for customers and at the same time create value and profitability for themselves.

“We are seeking companies to participate in the project,” said Professor George Edwards, study investigator and longtime trucking executive. “This project will help participants better understand pricing and competition as components of profitability.”

“The use of technology as a service enhancement and accounting tool will also be explored,” said Dr. Faye Hall Jackson.

To ensure companies can feel safe in participating in this project, data will be collected anonymously and reported in aggregate. Dr. Tejinder Sara, Dean of the College of Business and Information Science said, “This collaboration between McLeod Software and The Brimmer College of Business and Information Science will extend the body of knowledge in the trucking industry, while providing scholarly opportunities for our students and faculty.”

“We are excited to partner with Tuskegee University in this project as it will help us to better understand the analytics we need to provide for our customers’ as they grow their businesses and pursue higher profits,” said Mark Cubine, Vice President of Marketing, McLeod Software.