Minimizer set ‘to turn truck fender industry upside down’

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Minimizer will unveil its newest product Thursday, Aug. 25, at the Great American Truck Show in Dallas. The launch is set for 1:15 p.m. CT at Minimizer’s booth (No. 18092) at the truck show, and the announcement will be broadcast live at

“We keep investing and we’re really excited about this new product,” says Craig Kruckerberg, Minimizer’s chief visionary. “It’s going to turn the truck fender industry upside down.”

Minimizer says the product’s identity and its features are being kept under wraps. The only comment the company has released is to “get your sunglasses ready.” Minimizer will be giving away 1,000 pairs of sunglasses at the show for those who attend the launch.