Colson Caster Corp., a manufacturer of standard and custom application caster and wheel products, has updated its Website to help its customers visualize the solution to their caster and wheel product needs. The company’s new Web links contain photographs and specs detailing Colson’s brakes and swivel locks with more product detail to help customers decide their new or replacement caster needs.
“Before we added the product photos, the customer could not be sure that the brake or swivel lock was appropriate for their application and environment,” says Don Laux, Colson’s president and general manager. “They asked for the visual representation and the added data to help with their selection, and we were happy to oblige.”
Before the images were added with the new Web pages, there were only written descriptions on the pages regarding the brakes and swivel locks available for each caster type. Now, after responding to client input, Colson’s customers are able to visit the site and view the complete wheel, fork and swivel lock or brake design and determine if that pairing is best for their need. Data also is available on swivel radius for each to further fine-tune the installation selection. Individual kit part numbers are listed on the new site for selecting components for field installation on casters already in service.
The Web-based product information is accessed through Colson’s main Website or directly via www.colsoncaster.com/products/parts_accessories/default.aspx with a click to query either swivel locks or brakes.