Crimson Fire strengthens Southeast U.S. distribution network

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Crimson Fire Inc., a Spartan Motors Inc. company, announced that Environmental Products has joined its distribution network as a dealer. The company will provide sales, service and parts for Crimson Fire Star, Legend and Classic Series fire apparatus in Georgia and Florida. Led by Jim Schwaller and Jeff Haase, Environmental Products operates in the municipal, airport, industrial and private sectors. Schwaller and Haase served as president and vice president of E-One, respectively, between 1987 and 2001.

“Crimson Fire is proud to expand its business in the Southeast region of the United States,” says Dave Reid, senior vice president of emergency response vehicles for Spartan Motors. “Jim and Jeff share our service-oriented philosophy and are committed to being personally involved with their customers and exceeding their expectations. We look forward to building on our partnership with Environmental Products to extend the Crimson Fire brand.”

Public Safety Solutions Group, a division of Environmental Products, will provide emergency response vehicle sales, parts and service, and will focus on developing key customer relationships, introducing a new lease plan, and staffing and training their employees to serve the new product line. The company has three parts and service locations in Atlanta, as well as Pembroke Park and Winter Garden, Fla., and offers mobile service capabilities.

“In Crimson Fire, we recognize a company that is committed to both quality and customer service, just as we are,” says Schwaller, president of Environmental Products. “Our company is well placed to ensure a strong customer experience and raise awareness and preference for the Crimson Fire brand in such a discerning market.”