Truck Enterprises Roanoke now a Hino dealer

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Truck Enterprises Roanoke, the Roanoke, Va.-based dealership of Truck Enterprises Inc., has announced its newest truck franchise: Hino Trucks. To celebrate the new truck line, Truck Enterprises Roanoke is holding an open house on Friday Oct. 21, from 11 a.m. to 2 p.m., featuring truck demonstrations, product comparisons, parts and financing vendors, food and door prizes.

In offering this new medium-duty truck line, Truck Enterprises Roanoke says it provides a group of trucks that meet the demands of Roanoke’s local businesses. “Hino Trucks are perfect for the business owner who wants an amazing value,” says Kyle Coleman, marketing coordinator of Truck Enterprises. “They are so reliable, so easy to drive and so economical that they just make sense for businesses. Hino has done an excellent job capitalizing on its relationship with Toyota and developed a bulletproof truck. They even have a hybrid, based on proven Toyota Prius technology, that is coming out soon.”

The addition of the Hino Truck franchise was not only to offer a truck that complemented Truck Enterprises Roanoke’s other manufacturers, but also to provide Roanoke’s local businesses with an award-winning truck that can help them succeed, the company says.