Blue Tree Systems Inc., a provider of trailer tracking, reefer monitoring and fleet management solutions, announced that Steve Katz has joined Blue Tree’s North American division as director of sales, U.S. markets. Katz brings nearly 30 years of wireless technology sales experience with him to Blue Tree, 15 of those years in the trucking industry.
“Steve’s addition to the team follows Blue Tree’s significant expansion in the North American market,” says Charlie Cahill, chief executive officer of Blue Tree. “His background and understanding of technology and the role it plays in the world of trucking, especially in the private fleet market, is a huge asset to Blue Tree. Our customers will benefit greatly from his knowledge and experience, and we are thrilled he has joined our team.”
Katz began his career in trucking technology in 1996 with American Mobile Satellite Corp. He later served in a variety of top-level sales positions with Cadec Global, Comtech and Air-Weigh Systems. He is active in several trade organizations, earning the Certified Transportation Professional designation from the National Private Truck Council and serving as an NPTC Safety Committee member and on the board of directors for the NPTC Institute.