Western Star to host ‘Serious Trucks Challenge’

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Updated Dec 28, 2011

Western Star Truck Sales Inc. will host its second annual “Serious Trucks Challenge” at World of Concrete 2012 in Las Vegas, Nev. The eveny will take place from 9:30 a.m. to 5 p.m. Jan. 24 through Jan. 26, 2012, in the Silver Lot outside of the Las Vegas Convention Center.

Featuring the first public ride-and-drive in Western Star’s all-new 4700 truck model, competitors will be tested on different challenges that simulate various construction tasks, such as parallel parking, s-curves, driver-side parking, blind-side parking and the backing up and stopping on a 42-foot-long steeply graded ramp, all designed to highlight Western Star’s maneuverability through confined work spaces.

“The Serious Trucks Challenge is the perfect way for us to showcase our products, and with the addition of the 4700 to this year’s event, competitors will get firsthand experience with the smooth quiet ride and rugged capabilities that make Western Star the ideal solution for the construction segment,” says Ann Demitruk, director of marketing, Western Star.

The Western Star 4700SF dump truck will be equipped with a 450-hp Detroit Diesel DD13 engine and Allison 4500 RDS transmission. The 4700 features a 110-inch BBC and is suited for the dump, mixer, crane and roll-off applications.

Additional Western Star trucks available for the event include the 4800SF dump truck featuring an Allison 3000 RDS and a 4900SF mixer equipped with an Allison 4700 RDS featuring second reverse. Western Star’s 6900XD 40-ton dump and a twin-steer chassis also are scheduled to be on display.

Participants must have a current CDL to participate and can register onsite anytime during World of Concrete show hours.