Michelin renews ‘Back on the Road’ support

Updated Jan 31, 2012


Michelin Americas Truck Tires will continue to support Arrow Truck Sales’ “Back on the Road Program” as a 2012 sponsor. The Back On The Road program provides one deserving truck driver with a truck and a job to get him or her back on the road — as well as many more prizes designed to keep the driver on the road.

“This program enables a fresh start to a driver’s career in the trucking industry, and Michelin is proud, once again, to play a part in getting someone back on the road in 2012,” said Jaye Young, country marketing manager for MATT. “It is very moving each year to see the hope and financial opportunity that this program offers the winner. With the winning combination of Michelin X One XDA Energy and XZA3+ EVERTREAD tires on the truck, the driver will recognize maximum long haul fuel savings.”

As a part of the sponsorship, MATT will donate MICHELIN tires — including the XZA3+ EVERTREAD steer tires and the X One XDA Energy drive tires — as well as the winning trucker will be enrolled in the MICHELIN Advantage Program.

Small fleets and owner-operators can have a direct connection with Michelin by signing up at no cost for the MICHELIN Advantage Program at www.michelintruck.com. The program provides the same pricing on both MICHELIN tires and retreads, whether at home or on the road. Program members also have access to MICHELIN ONCall emergency road service with no dispatch fee and to a variety of business tools.

“I can’t thank Michelin enough for sponsoring this program,” said David Acosta, Arrow’s 2011 Back on the Road winner. “I have found the Michelin X One tires to be extremely durable, they wear real well and last a lot longer than other tires. I hope that any hard-working driver who’s looking for a second chance considers applying this year.”

Each year, Back On The Road candidates are nominated via a 250-word essay submitted on the Back On The Road web site (www.arrowtruck.com/backontheroad). Nominations include, but are not limited to, truck drivers who have faced loss or unfortunate circumstances beyond their control or drivers who have selflessly advocated for the profession and the trucking industry in general.

The winner will be announced at the Mid-America Trucking Show (MATS) March 22-24, 2012, in Louisville, Ky. For more information or to learn more about previous winners, visit www.arrowtruck.com/backontheroad.