Old World names Emrich VP/marketing

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Old World Industries has hired Bryan Emrich as vice president of marketing, responsible for the strategic marketing direction as the company focuses its time and resources on expanding the Peak family of products in the automotive and heavy-duty marketplaces worldwide.

“As Old World Industries enters the next phase of growth, we are committed to hiring and retaining the most qualified and experienced talent,” says Tom Hurvis, Old World Industries’ chairman and chief executive officer. “In addition to strengthening and expanding our global brand recognition, our marketing efforts will continue to show that Peak products undergo rigorous testing and provide the highest level of automotive and heavy-duty vehicle protection.”

Emrich comes to Old World Industries with strategic marketing experience in the core competencies of creative development, media buying, research, product innovation, point of sale, motorsports, international and overall brand building. He has worked at companies such as Valvoline, Procter & Gamble, HJ Heinz-Consumer Products and Wilson Sporting Goods in key marketing and leadership roles.