Remy International, a manufacturer and distributor of starters, alternators and electric traction and hybrid motors, announced it recently received the 2012 Category Management Award from the National Pronto Association for its application of category management principles, resulting in an optimized inventory-to-sales mix and a corresponding increase in overall profitability for Pronto members.
“One of Remy’s top success stories in the first half of 2012 was winning Pronto’s starter and alternator business, and today we are very proud to be recognized by Pronto for helping their members sell more product using the proprietary Remy Optimized Inventory System (ROI),” said Eric Bippus, Remy’s senior vice president of North American aftermarket and heavy-duty truck sales. “We believe that our relationship with Pronto has been greatly strengthened this year by the combination of our Power of One full portfolio accessibility and application of our ROI system.”
Remy developed ROI utilizing an exclusive algorithm to combine market research, industry data and internal sales information with Remy proprietary data to maximize sales, turns and profits. Remy has applied ROI system with more than 22 different Pronto members in about 130 distribution locations.
“Pronto members are reporting double-digit growth through the application of the Remy category management principles,” Bippus said. “It is always satisfying to see our customers do well, and it is especially satisfying when they recognize us for helping them boost their sales and increase profits. Pronto is a great association, and Remy is very proud to be part of their success.”