Minimizer recently hosted its first-ever Partner Conference at Somerby Golf Course in Byron, Minn. “We felt it was time to gather both vendors and distributors in one location for a comprehensive review of the company’s supply and distribution channels,” said Craig Kruckeberg, chief visionary officer of Minimizer, which recently has invested in its physical plant, product mix and sales channels. “Minimizer also wanted to review the company’s strategic growth and product mix planning with all major partners.”
The day consisted of a morning filled with strategic planning reviews, product introductions and sales channel design, as well as partner awards. Lunch followed and included an introduction of the new Minimizer Innovation & Trailing Trailer. In the afternoon, Minimizer hosted a golf scramble, and the evening brought an awards banquet, closing remarks from Minimizer management and a look at some new Minimizer promotional videos.