Isotrak expands telematics into North America

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Logo IsotrakIsotrak, Inc. (, a global provider of telematics and GPS vehicle tracking systems, has expanded into North America. The expansion has been in soft-launch mode since January 2012.

Established in the United Kingdom over 15 years ago, Isotrak says that approximately 95 percent of all groceries are transported on Isotrak-equipped vehicles, led by some of the largest global retailers.

Isotrak says it has a proven business model that ensures results are achieved.

“Once we engage with a customer, it becomes an in-depth process of involvement and performance analysis. We take our customers on a journey and ensure they arrive where they are expected to. We anticipate this winning formula will position us to eventually lead the North American market,” says Alex Ognjanac, vice president of sales and marketing for Isotrak, who is spearheading Isotrak’s expansion into North America.

As part of its soft-launch in North America, Isotrak secured an agreement with one of Canada’s largest retailers. The Company is currently engaged in the phased deployment of several thousand vehicles that will enable this retail giant to provide improved fleet operations throughout Canada.

In the US, Isotrak has been equally busy with the deployment of its fleet management system for new key clients and are in discussions with other big enterprises in need of a fleet and telematics provider.

Isotrak’s target market segments range from transportation and distribution all the way into the public sector, with Isotrak supporting two of the United Kingdom’s post office services.