Pizza delivery fleet TBHC creates ‘non-punitive’ video-based safety program

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Updated Aug 3, 2015

Sdsi 12SmartDrive Systems announced that TBHC Delivers, a full-service direct distribution company, has deployed its video-based safety program across its entire fleet.

According to the announcement, TBHC, the country’s largest distributor of Hunt Brothers Pizza, considered its video-based safety system as a way to establish a driver improvement program that wasn’t punitive.

The company saw video technology as both a means to accurately capture the facts surrounding risky driving events and a tool to better align driver performance and management objectives. After assessing a number of providers, TBHC selected SmartDrive based on a combination of factors that included its technology, configurable and easy-to-use coaching tools and the speed with which video footage is made available to the fleet.

“We are committed to being a positive influence in the communities in which we operate, which is why we embarked on a mission to further enhance our safety program,” said Doug Sanford, TBHC’s vice president of strategic initiatives. “Our decision to partner with SmartDrive was based not only on their innovative technology, but also on the collaborative, customer-focused service delivered by its solutions team.”

TBHC’s approach in their deployment was to designate a driver mentor that works with each individual driver to determine what went wrong during an event and what could be done to prevent a repeat occurrence. The objective, Sanford said, is to coach away the poor performance instead of dismissing or punishing employees who might not realize there was an issue in the first place.

“With SmartDrive technology, we know exactly what happened in the lead up to a risky event,” noted Brett Pulley, TBHC’s safety coordinator. “We’re then in a much better position to direct resources toward addressing the issue — in a non-punitive way — so that drivers receive appropriate coaching. This has already shown positive results such as reductions in texting and excessive speeding.”

“Through a combination of advanced video technology, proactive and reactive training and coaching, and a culture that highly values the contributions of every driver, TBHC has implemented a comprehensive safety program that can serve as a model for other fleets,” said Steve Mitgang, CEO of SmartDrive.