Cooper Tire launches new fleet support program

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Updated Oct 21, 2015

During the 2015 American Trucking Associations Management Conference and Exhibition in Philadelphia, Cooper Tire & Rubber Company announced the launch of its new Roadmaster Fleet Service Network and Roadmaster national account program, offering 24/7 emergency roadside tire replacement and repair for eligible commercial trucking fleets.

“As we have grown our business, we had OEM and bigger fleets come to us and ask for a national account program to support them after the original equipment sale,” said Gary Schroeder, Cooper’s director of commercial vehicle and OEM sales for Roadmaster. After 18 months of development, Schroeder says Cooper is now ready to make that a reality. To enhance to the new Roadmaster Fleet Service Network, Cooper has invested in a sales and field engineering team focused exclusively on the commercial trucking business to service national fleet accounts.

“With the Roadmaster Fleet Service Network, our new emergency roadside service keeps our customers rolling day and night. Our value proposition within all channels is our cost per mile. We’ve worked very hard over the last 10 years to get our product to perform at a high Tier 2/low Tier 1 level but be able to maintain a Tier 3 price. We’re confident our tires are at the top on a cost-per-mile basis.”