Stay Metrics, providers of an online rewards, engagement and analytics platform used by motor carriers to retain more of their best drivers, announced the results since launching its Drive Safe training program last fall.
Starting in September, 2015, Stay Metrics began adding a monthly series of training modules to the privately-branded online driver rewards and recognition site it administers for clients in the trucking industry. The modules focus on topics in safety and health and wellness.
“This engaging and rewarding training experience increases driver satisfaction and retention for our clients,” says Tim Hindes, chief executive officer of Stay Metrics. “More importantly, it is helping drivers to be safer and healthier, which benefits them individually and the trucking industry as a whole.”
Stay Metrics delivers the online driver training to clients through its partnership with Luma, a firm that provides digital education solutions. The two companies share neighboring offices in the Innovation Park at Notre Dame where Stay Metrics was founded and launched.
Each training module is no more than six minutes long and uses a combination of video, animation, text, audio and interactive game elements that cater to the specific learning preferences of truck drivers. Luma says it continuously gathers feedback and research from drivers to improve the training experience and to create new modules.
To date, drivers have earned 33,500 awards for completing modules in the expanding Drive Safe library. Stay Metrics automatically records the completions, and drivers can re-watch modules at any time. The Safety and Health & Wellness modules have been viewed approximately 100,000 times total.
Jordan Carriers, a 350-truck flatbed operator based in Natchez, Miss., is now using the Drive Safe program for all of its ongoing monthly driver training requirements.
“The online content we used previously was very long and repetitive. Drivers opposed the length and many would not do it,” says Injury Management Coordinator Shirley Gurney, RN. “The training we get from Stay Metrics is short, to the point, and very interactive. Drivers love it. They’ve made comments that it’s like playing a video game, but most importantly they truly retain what they are being taught.”
With the Stay Metrics driver rewards platform, Jordan Carriers automatically awards points to drivers for completing the training each month. Drivers also earn points in safety, compliance and other categories to redeem on more than 40,000 items in an online catalogue that range from movie rentals to big-screen TVs and vacation packages. “They appreciate their points. They look forward to that,” she says. “Our drivers are being rewarded for just about everything they do in their regular workday.”