Cummins Filtration Inc., a wholly owned business unit of Cummins Inc., is shedding new light on diesel engine filtration with the release of its very own YouTube channel, which will help customers better understand the “science to technology” approach taken in Fleetguard products.
“We encourage our customers to see for themselves the depth and breadth of our filter technology and what goes into every Fleetguard filter,” said Mark Chung, Global Marketing Director. “Our company’s research into filter technology and the Fleetguard brand indicated the need for more filter instruction and more transparency into servicing parts and general maintenance.”
Cummins Filtration is the world’s leading designer and manufacturer of filtration and chemical technology products for all engine-powered equipment, including: lube, air, fuel and coolant filters. The newly-posted videos are available globally and will soon satisfy those global customers with translation voice-overs in the coming months. Additional videos will be posted throughout 2014. Subscribe to the Cummins Filtration YouTube channel by visiting youtube.com/FleetguardFiltration.
“Our expanded social media presence through YouTube will enhance Cummins Filtration’s leading place in the markets it serves, while strengthening our communications with our channel partners, installers and end-users,” added Chung.