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Rolling Strong to deploy health coaching, rewards on driver app

Fleets can use the Rolling Strong platform, with driver app shown here, to reward drivers for making healthy lifestyle choices.

Rolling Strong, provider of driver wellness programs for transportation companies and their drivers,  selected a mobile marketing technology company, Moblico, to deploy health and wellness coaching and driver reward programs on its recently introduced mobile app.

Similar to the way a grocery chain uses mobile marketing technology to send customer-targeted offers and rewards based on shopping habits, Rolling Strong will be using the Moblico platform to provide its virtual coaches with the right messages to send to drivers.

For example, if a driver isn’t logging enough sleep or exercise or is reporting too many calories on the app, articles about healthy sleeping, eating or exercise habits will be sent. Likewise, if the driver is logging effective sleep, exercise or eating habits, the platform will issue points and rewards.

“Moblico is known for its ability to harness the power of mobile devices to drive engagement and loyalty with personalized, interactive communications between providers and users,” said Stephen Kane, president of Rolling Strong. “We chose to use their powerful and highly unique platform to directly communicate with drivers and to provide customized coaching and tailored rewards to users of our new health and wellness mobile app.

Pierre Barbeau, co-founder and chief executive of Moblico, added:

“This is a very unique and exciting use of our technology. Although we’re still learning about the trucking industry from Rolling Strong, it’s really impressive working with a company that is clearly doing something to help improve the health and wellness issues that professional truck drivers face.”

The new Rolling Strong health and wellness mobile app for IOS and Android devices offers:

  • Nutrition guidance including meal suggestions and predictive nutrition based on location
  • Exercise programs
  • Sleep time and pattern tracking with an integrated wearable activity tracker, and CPAP integration.
  • Personal health records including biometric data from physicians, wellness coaches or health check stations, DOT certification reminders and the ability to connect with a wellness coach.

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Aaron Huff is the Senior Editor of Commercial Carrier Journal. Huff’s career in the transportation industry began at a family-owned trucking company and expanded to CCJ, where for the past 14 years he has specialized in covering business and technology for online and print readers and speaking at industry events. A recipient of numerous regional and national awards, Huff holds a Bachelor’s Degree from Brigham Young University and a Masters Degree from the University of Alabama.