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Five ways AI is transforming the trucking industry

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Updated Aug 16, 2023

There is no shortage of media chatter about the promise and peril of artificial intelligence (AI), and what it means for individuals and businesses the world over. We wanted to distill that down to five areas we’re seeing AI impact the trucking industry: autonomous trucks, safety and compliance, dispatch and routing, fraud detection and prevention, and workflow automations.

Autonomous trucks are the most potentially transformative use of AI in trucking, as the underlying technology is powered by AI. However, the timeline is further out than most publications would have you believe. I believe broad commercial adoption of 100% autonomy with no driver needed for any period of the trip is at least 30 years out (likely more). Newer trucks are increasingly leveraging autonomous capabilities to augment human drivers, but true and full self-driving is still many years out.

Logging sufficient miles across varied terrain and weather conditions will be key. For example, logging one million miles in the Arizona desert won’t necessarily translate to one million miles driven in the Colorado Rockies. Training and testing these systems thoroughly will take decades to master.

Beyond the technical challenges, regulatory factors may be the largest factor of a 30+ year timeline. Broad commercial adoption of autonomous for long trucking will require patchwork approvals across federal, state, and local governments. Without broad regulatory approval of autonomous trucks, commercial adoption will remain limited.

The core of safety and compliance AI revolves around the integration, data extraction and insights that we can glean from the combination of dash cams and ELDs. These devices pick up, record, and store high risk moments that we can learn from. According to Tapan Chaudhari, the Founder of IoT & ELD company TruckX, “En masse, AI can pattern recognize and alert drivers to prevent or mitigate bad outcomes. These intervention opportunities will become increasingly common, and should save countless lives over the coming years.” 

Additionally, the digestible insights from this data that can be reported back to insurance agents, who can provide fleet owners and managers with rich coaching opportunities in partnership with their drivers. As driver safety and quality improves through coaching, there will be positive impacts on insurance rates. The safer you can demonstrate you drive, the better your rates should be. Trucking-focused insurance providers, such as Cover Whale, are increasingly leveraging AI to process camera data output and provide discounts to data-verified, safe drivers. ”We believe safe driving should be rewarded and that safe drivers shouldn’t pay a penalty due to those who are not,” said Darien Acosta, Chief AI Officer at Cover Whale. “Our ability to assess drivers and driving quality improves daily as we scale our capabilities leveraging AI.”

For larger fleets with hundreds or thousands of drivers, managers can optimize driver utilization and load availability. Process available data – such as a driver’s history of driving similar routes, rest, safety records, customer relationships, load rates and load types – to determine who should take which load, and when.