Eighty-four percent of younger drivers consider company culture important. The report goes on to describe initiatives, such as rewarding veteran drivers for informal mentorship, which can build the community-centered cultures that younger drivers seek.
On this week's 10-44, ATRI Research Analyst Alex Leslie joins Jason and Matt to discuss ATRI's findings in its research and offer tips to motor carriers on ways to attract the next generation of truck driver.
Need tips on finding and keeping drivers? Register for CCJ's free webinar next week. Click here to learn more.
CCJ's 10-44 is a weekly video feature covering the latest in trucking news and trends, equipment and technology. Subscribe to our YouTube channel here.