First Advantage Corporation, a risk mitigation and business solutions provider, has launched a new brand strategy, which changes the name of its trucking industry credit reporting subsidiary, CompuNet Credit Services, Inc., to First Advantage.
By changing its name to First Advantage, CompuNet Credit’s industry broker/shipper credit reporting services now will be marketed as part of a vertical line of trucking-related services that also includes comprehensive motor vehicle record reporting and fleet management.
This business line now will align with the Transportation Services division of First Advantage Corporation. Other service divisions include employment screening, tax consulting, intelligence and technology, investigative, supply chain, SafeRent and government services.
