Estes Express gets help from customers redesigning website

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Estes Express Lines has launched a redesigned and reengineered website at The Richmond, Va.-based carrier says the site now includes an updated user interface with improved site navigation and stronger function connectivity.

Estes used a customer focus group to fine-tune the layout and navigation. After compiling data from the focus group, modifications were made to increase the site’s usability. A preview of the site also was posted on the existing website, allowing customers to try out the navigation and provide feedback.

“We want to make doing business with Estes as easy as possible, and there’s no better way to do that than asking our customers what they need,” said Trish Garland, Estes vice president of corporate communications.

Users can now access “Quick Tools” from every page, taking them directly to the most often-used information in both the public and password-protected “My Estes” areas of the site. Applications now are linked to guide users through the process. For example, the Points Lookup application provides a link to the Transit Time Calculator; the calculator then links users to the LTL Rate Quotation and Pickup Request applications.