Bridgestone Firestone launches fall ‘Need New Tires’ campaign

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Bridgestone Firestone North American Tire has launched the fall phase of its “Need New Tires, One Hundred Dollar Tire Sale.”

The campaign, which will be held through Oct. 15, offers four Firestone FR380 Radial tires size P155/80R13 for $100; or up to a $100 mail-in rebate offer with the purchase of select Bridgestone Dueler tires.

Included are several of the company’s Dueler radial tires: the Bridgestone Dueler H/P, Bridgestone Dueler H/L Alenza, Bridgestone Dueler A/T Revo, Bridgestone Dueler A/T, Bridgestone Dueler M/T and the new Bridgestone Dueler H/T.

“Our plan in offering a choice of advanced technology Dueler lines is to expand our customer base for Bridgestone brand tires,” said Phil Pacsi, executive director of North American Consumer Tire Marketing for BFNT.

A sales kit has been distributed to authorized Bridgestone and Firestone retailers to promote the sale. Included is the re-issue of the Dueler-Ruler, a “slide rule” merchandising aid to assist retailers in gauging proper light truck and SUV tire fitments, and recommending the proper Dueler tire to match a customer’s driving style and needs.

The Dueler Ruler is designed to be simple to use. The retailer locates the customer’s current tire size on the gauge that cross-references to the available Bridgestone Dueler tire to meet the application: high performance, on-highway, on/off highway and off-road. Features and benefits of each Dueler tire line, as well as warranty information, are included on the merchandising tool.

Bridgestone Dueler tires feature the comany’s UNI-T technologies designed to provide longer life and a more comfortable ride.