Ryder names Johansson VP/marketing, fleet management solutions

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Ryder System, a provider of transportation and supply chain management solutions, has named Juliet Johansson vice president of marketing, fleet management solutions. Johansson will be responsible for continuing Ryder’s focus on developing strategies and products to further penetrate growth markets for fleet management solutions, the company’s largest business segment consisting of 850 locations, servicing more than 12,000 customers with a fleet of more than 145,000 vehicles in the United States.

Johansson joins Ryder from McKinsey and Co., a global strategic consulting firm supporting Fortune 1000 companies, where she served seven years focusing on developing and implementing marketing and sales strategies across a variety of business-to-business and business-to-consumer industries. As associate principal and co-leader of both the retail and high-tech marketing and sales practices, she assisted companies with numerous strategies focused on growth, marketing effectiveness, pricing, sales solutions and execution, multi-channel marketing, customer retention and sales initiatives.

Prior to McKinsey, she spent five years in sales positions for American Pad and Paper, a $10 billion office supplies and paper converter; and International Paper, a $50 billion wood products company.

“Juliet’s comprehensive experience in leading teams combined with her orientation to developing and executing marketing strategies focused on sales initiatives, growth and customer retention will make her invaluable to our largest business segment as we continue to strengthen our market share and revenue growth,” said Todd Renehan, senior vice president of sales and marketing for Miami-based Ryder.