SiriComm, DIS form cooperative marketing agreement

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SiriComm, an applications service provider and nationwide broadband wireless network operator serving the highway transportation industry, has announced a cooperative marketing agreement with freight-matching services provider DIS Truckstop Loadboard Services. The agreement extends SiriComm’s marketing reach to include independent travel centers while simultaneously expanding its marketing efforts to truck fleets and drivers.

“We are excited about this relationship because of the aggressive growth plans that DIS has expressed to us,” says David Mendez, executive vice president sales and marketing for Joplin, Mo.-based SiriComm. “To date, we have focused on large travel center chains because of their interest in offering value-added services such as InTouch to their patrons. We are now realizing a lot of similar interest from the independent travel stops. DIS will help increase the availability of the SiriComm Wi-Fi Hot Spot network and productivity solutions by marketing directly to the independent stops.”

SiriComm Wi-Fi Hot Spots presently are installed at more than 280 locations across the country, including Pilot Travel Centers, independently operated truck stops, truck fleet terminals and select weigh stations that feature PrePass. SiriComm recently announced an agreement with Love’s Travel Stops that will add 112 locations to the network. The company plans to continue installing hot spots, focusing on high-traffic locations frequented by truck drivers and other industry stakeholders.

In exchange for its marketing services, SiriComm will provide DIS with network access for the purpose of refreshing and updating the DIS Truckstop Loadboards. To date, more than 325 travel centers have chosen DIS Truckstop Loadboard services. DIS — a division of Optimacy Software, a Louisiana Corporation — will secure value-added reseller agreements with each travel center operator to offer SiriComm InTouch accounts to their clientele.

“This agreement is a win-win for both organizations,” says Dr. Jeffrey Marston, director of research and development for DIS. “SiriComm provides us with the ability to offer the most current loads available to truckers throughout our network, making our service extremely attractive to our customers and prospects.”

DIS will purchase pre-paid InTouch accounts to be included in its new Superdis service, a desktop load board service for truckers. Superdis bundles several services into a package intended to aid trucking companies of all sizes, brokers and shippers in moving freight. Each Superdis subscriber will receive one SiriComm InTouch account as part of the Superdis subscription.

“In today’s competitive business climate, we recognize that collaboration between companies provides increased quality and a greater range of services,” Marston says. “Our agreement with SiriComm allows DIS to expand its service offering to include wireless Internet access, a service that is in high demand among truck drivers. We believe that, as a result of working with SiriComm, we can grow our Superdis customer base by providing a reliable method of accessing the Superdis website.”