Henkel launches Loctite contest for techs

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Rocky Hill, Conn.-based Henkel Corp. has launched an applications contest for its Loctite brand in the automotive and heavy-duty aftermarkets. The promotion is open to all professional technicians.

The contest begins on Jan. 15, 2006 and runs through June 30, 2006. Technicians who send in their most creative and innovative uses of Loctite products will get a chance to win a variety of valuable prizes, ranging from a race weekend travel package for two, to professional tools, to free Loctite products.

Professional automotive or heavy-duty technicians are eligible to enter as many times as they wish, so there will be multiple chances to win. No purchase is necessary. Winners will be selected every month during the contest period. At the end of the contest, a panel of ASE certified magazine editors will judge all of the monthly winners and award the grand prizes.

Technicians can submit their entries via a special Web page developed for the contest at www.1001.loctite.com. The link also will provide all of the contest details and prize descriptions, as well as rules and regulations. The contest web page will go live on Jan. 14, 2006, prior to the official start of the contest period.

“We see it as a real opportunity to reach out to our end users,” says Marybeth Wallett, marketing manager for Loctite Automotive Aftermarket.