International revives PayStar brand

user-gravatar

All International Truck and Engine’s 5000 Series trucks now will go by the name PayStar, the company announced.

International introduced its trucks and tractors under the Paystar name in the late 1970s to fit in with the company’s Transtar, Fleetstar, Loadstar and Cargostar truck lines. Several of International’s most respected severe service vehicles carried the moniker until 1998, when they were renamed the 5000 Series: These included the 5500, 5600 and 5900.

“We have a number of customers who still refer to our 5000 Series trucks as Paystar long after we removed the badging,” says Bill Sixsmith, marketing director for International’s severe service vehicle center. “The International PayStar name is what the customers want to see on the sides of their trucks.”

The new International PayStar lightweight mixer packages, unveiled this week at the World of Concrete show in Las Vegas, feature a lighter weight design that allows customers to be able to haul more payload and still meet federal bridge formula limits, the company says. “International is delivering the trucks our customers need to get their jobs done faster and more efficiently,” Sixsmith says.

The PayStar 5500’s lightweight design and 12-inch frame allows customers to haul 10 yards of concrete legally, a 7.5 percent payload increase over the previous design, the company says. The 5600 model can haul 11 yards legally, a 6.8 percent increase in payload capacity. “We all know increased payload means more money for owners and drivers,” Sixsmith says.

International says the new PayStar is lighter primarily because of the new 330-hp Cummins ISL engine. Other weight-saving features, according to the company, include a McNeilus Revolution Barrel that weighs about 2,000 pounds less than other barrels. The PayStar also features aluminum wheels and hubs and a centrifuge drum.

The PayStar won’t be International’s only “Star” truck: The truck maker will unveil its new 2007 Class 8 tractor, ProStar, in March at the Mid-America Trucking Show in Louisville, Ky.