XTRA Lease recently won numerous transportation communications awards for its 2006 calendar and its current advertising campaign, based on competitions conducted by industry organizations. The national Business Marketing Association also recognized XTRA Lease for its ad campaign.
The Transportation Sales and Marketing Association (TSMA) awarded XTRA Lease a first-place prize in its division for the 2006 XTRA Lease wall calendar, “Playing to Win.” The calendar features a sports theme that includes highway size and weight equipment guidelines, equipment facts and more. TSMA also awarded XTRA Lease a third-place honor for its advertising campaign, “Going the XTRA Mile,” which offers readers free booklets to help companies with their business operations, such as “Six Strategies to Combat the Driver Shortage” and “Eight Strategies to Combat the Fuel Shortage.”
In other industry competition, the Transportation Marketing and Communications Association (TMCA) honored XTRA Lease with two Awards of Merit for its calendar and advertising campaign in TMCA’s annual Compass Awards program. And in a national marketing program, the Business Marketing Association recognized XTRA Lease’s advertising campaign with an Award of Excellence in its 31st Annual Pro-Comm Awards competition. The competition accepts entries from multiple industries and honors only campaigns judged to be the best of the year.
Based in St. Louis and owned by Berkshire Hathaway, XTRA Lease is a provider of over-the-road trailers for rent or lease in the United States, Canada and Mexico. With more than 85 North American locations, the company offers a fleet of more than 125,000 trailers, including dry vans, flatbeds, reefers, storage trailers and specialty equipment.