TA supports National Health Tour, ‘beefs up’ promo menu

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TravelCenters of America has teamed up with the National Health Tour to spread the word about healthy lifestyle options available to professional drivers. TA also announced a special promotional menu being offered in cooperation with the National Cattlemen’s Beef Association.

“The health of our customers is and has always been of great importance to us,” says Tom Liutkus, director of advertising and public relations for Westlake, Ohio-based TA. “The National Health Tour is just another way we are providing healthy options to drivers. It’s important that they have the information they need in order to make healthy decisions.”

Presented by Truck Stop Events, the National Health Tour will visit select TA travel centers locations featuring a customized 48-foot trailer that will present displays and informational programs on health-related topics including strokes, heart attacks, diabetes, weight and stress management. TA says the tour’s mission to educate drivers aligns well with its new “Watchin’ Out Menu,” which is designed to make healthy eating convenient for drivers by highlighting better-for-you menu selections in TA restaurants. Additionally, the tour gives drivers the opportunity to donate to Red Cross blood drives.

“TravelCenters of America is doing their part to promote the well being of professional drivers and to help give them healthy choices while doing their job on our nation’s highways,” says Barry Pawelek, founder of the National Health Tour. “We are glad to be partnering with a company that truly cares about drivers and helps make life on the road that much more rewarding.”

The National Cattlemen’s Beef Association promotional menu offers dishes for morning, noon or night – featuring such specials as the Rise ‘n’ Shine Ranch Steak Breakfast, where a juicy nine-ounce ranch steak gets top billing; the Ranch Hand Special, which showcases a quarter-pound cheeseburger; and the Cowboy Ranch ‘n’ Scampi, where a nine-ounce Cowboy Ranch Steak shares the platter with shrimp scampi and more.

“The tremendous success of our ‘From the Road to the Ranch’ menu reaffirms research that shows the strong desire of our guests for quality steak and beef items,” says Tina Facca, director of restaurant marketing for TA. “Increasingly, our restaurants’ reputation as a premier steakhouse stop is growing among travelers. Teaming up with the NCBA for this special promotion is another way that TravelCenters of America meets the needs of professional drivers and motorists.”