TravelCenters of America has introduced its new “grab and go” food and beverage concept called TA Café Express for rollout across its nationwide network of interstate travel centers. The new concept, which is open in nearly 70 TA locations, features a wide selection of gourmet coffees, cappuccinos and hot chocolates as well as fresh food choices.
The new coffee choice designed specifically for professional drivers is TA Extreme – actually dubbed by drivers as “the 500-mile coffee” – a highly caffeinated, dark roast gourmet blend available only at TA locations. The new offerings are available in a newly remodeled and efficient layout that allows drivers to refresh, refuel and quickly return to the road, TA says.
“Our new coffees range in strength and flavor choice from the caffeine-packed TA Extreme to the Colombian Gourmet Decaf,” says Ara Bagdasarian, vice president of store marketing for Westlake, Ohio-based TA. “We are now better able to serve any driver’s needs by offering the highest-quality coffee on America’s highways.”
The cornerstone of the new TA Café Express is an expanded array of coffee choices suited to virtually any taste, as well as flavored cappuccinos, gourmet hot-chocolates and boxed teas. TA Café Express locations also offer more food selections, including Pierre’s hot sandwiches, fresh deli sandwiches made on site, and an expanded assortment of hot foods and roller grill products.
“Our key focus has always been to listen to our customers and develop our stores and services around their needs,” Bagdasarian says. “But it all starts with a great cup of coffee. Our goal is to become a destination for drivers who are seeking great coffee on the interstate and fresh food that they can get in a hurry and in a clean and friendly environment.”
The TA Café Express concept is being rolled out throughout the network of 162 TA locations in 40 states and Canada. The rollout is targeted for completion in 2007, with three to four sites opening each week. For more information, go to www.tatravelcenters.com/taweb/Content/SiteTxt.aspx?page_id=437.
