TravelCenters of America says it is enhancing its RoadKing Club loyalty program for professional drivers by issuing TA RoadMiles reward points for most repairs and maintenance completed at any TA Truck Repair Service. Drivers now can earn one point for every dollar spent at TA Shops. With the addition of reward points for truck repairs and maintenance, professional drivers now can earn TA RoadMiles when they fuel, eat at TA’s sit-down restaurants and grab a meal at TA’s many quick-serve restaurants inside TA food courts.
Points earned by the drivers can be redeemed for virtually any item or service at a TA location – including truck repair, travel store items, meals and WiFi service. Additionally, points can be applied to purchases of lifestyle merchandise from Marketing Motivators, including camping and outdoor equipment, power tools and merchandise drivers can send home to their families and loved ones.
“TA continues to bolster our popular RoadKing Club Program so we can make drivers’ lives on the road as rewarding as possible,” says Tom Liutkus, director of advertising and public relations for Westlake, Ohio-based TA. “We constantly find ways to meet the needs of our customers, and we value their feedback. Drivers asked for rewards on repairs and maintenance, and we were able to deliver. We plan to continue adding new features and benefits for our members in the foreseeable future so TA and RoadKing Club are considered first when comparing rewards programs.”
Drivers can sign up for the club at www.tatravelcenters.com/RoadKingClub or by calling 888-982-5528. Joining the program is free; there are no membership fees, dues or contracts.
