Sloan Transportation Products is now marketing Michelin branded wiper blades to the North American heavy-duty aftermarket. The Michelin Heavy Duty Wiper Blade — offered in both a regular and winter blade model — is polybagged with a Michelin label and comes 10 blades per box. With this Sloan Transportation-exclusive bulk program, a fleet technician can access a replacement blade without struggling to open a sealed blister package, the company says.
According to Douglas S. Thomson, vice president of sales and marketing for Sloan Transportation Products, the Holland, Mich.-based company is making available a Michelin bulk blade program that is ideal for fleet usage because it provides a premium-quality branded blade, while saving time, space and costs. “We are among the first heavy-duty companies to offer such a program,” Thomson says. “Michelin is one of the premier brand names, and we are proud to offer this product line to the heavy-duty marketplace.”
The Michelin Heavy Duty Wiper Blade has a graphite coating over the rubber blade designed to reduce friction and extend blade life; hardware components are manufactured from heavy-duty 304 stainless steel. The high nickel content of the 304 helps provide added strength as well as protection from rust and corrosion. Metal rivets are engineered to strengthen the assembly when compared to competitor blades that are assembled with a crimp. The multi-arm connector fits 90 percent of blades on the market, ensuring a quick blade change with little downtime, according to Sloan. The winter blade model contains a premium silicone boot designed to resist cracking down to -40 degrees. The boot repels ice, snow and road chemicals away from internal working parts, the company says.
Sloan also offers a recloseable blister package program for either over-the-counter or retail sales from a point-of-sale display. A POS display — which contains 10 of the four most popular sizes (16, 18, 20 and 22 inches) — is branded both Michelin and Sloan and is designed for increased impulse purchases and expanded merchandising. For more information, contact your Sloan distributor, call 800-336-7778, e-mail [email protected] or go to www.sloantrans.com.
