Set-Forward Sterling boasts improved visibility, body builder-friendliness

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Sterling Truck on Tuesday, Feb. 23, unveiled a new heavy-duty vocational truck specially developed for the construction and government markets. The Set-Forward Sterling truck features an updated look, improved functionality, increased visibility and easier maintainance, the company says. The truck was introduced at the 2007 World of Concrete in Las Vegas.

As the latest addition to the Sterling family of work trucks, the Set-Forward Sterling is available in 101- and 111-inch BBCs. “With leading market share in the government segment and growing market share in the construction segment, we saw an opportunity to update our offerings for those markets,” said Richard Saward, vice president of sales for Sterling Truck. “As the industry’s only full-line provider of Class 3-8 work trucks, we’re dedicated to providing our customers with dependable vehicles for every application.”

The truck, which boasts an eye-catching sturdy new chrome grille and chromed headlight bezels, also was designed with practical benefits. First, the hood’s shape was designed with ultra-visibility in mind; with a 12 percent better sight range than comparable products, the Set-Forward Sterling offers safety benefits for construction and government applications, the company says.

Constructed from Metton substrate, the hood also provides improved durability over fiberglass and boasts 20- and 25-pound weight reductions on the 101- and 111-inch models respectively, according to Sterling. Plus, getting to the engine is easier with advanced hood access door openings of more than one foot and updated hood isolator guides to facilitate better alignment and stability. “Serviceability is a key feature in all of our trucks,” said Saward.

An additional maintenance feature is quick-change headlamps that are easily serviceable from the front of the vehicle without bezel removal, the company says.

The Set-Forward Sterling also was developed with body builders in mind; an updated quarter fender allows a 111-inch BBC model with a vertical frame-mounted exhaust to hold up to 120 gallons of fuel with a clean CA. The 101-inch BBC model can hold up to 70 gallons with a clean CA.

“More fuel capacity means more uptime, and this undercarriage packaging makes body-builder applications easier and more flexible,” said Saward. “All of these features help the Set-Forward Sterling get to work and stay there.”