Sterling to fire new Bullet at Work Truck Show

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Sterling Truck Corp. is adding velocity to its North American sales efforts with the introduction a new conventional class 4-5 truck: the Sterling Bullet. This addition to the Sterling family is a real work truck designed by the work truck experts, the company says, and will be introduced at the NTEA Work Truck Show 2007 on March 6.

The new truck — the third product introduction for Sterling within the last 12 months — is suited for vocational applications including construction, residential services including landscaping, municipal services such as government and utility, and pickup and delivery applications. The Bullet, powered by an EPA ’07-compliant diesel engine found in other Sterling vehicles, will be available in both regular and quad cab configurations, as well as two-wheel and four-wheel drive.

“With the introduction of this tough new vehicle, Sterling is rounding out its extensive lineup of reliable work trucks,” says Chris Patterson, president and chief executive officer of Freightliner, of which Sterling is a subsidiary. “Sterling dealers will now have an expanded selection of products across commercial vehicle classes 3 through 8, and customers will have a single source for all their truck and service needs. Nothing will stop this new truck.”