Cole Hersee names Keefe general sales manager

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Cole Hersee, a Boston-based manufacturer of heavy-duty electrical and electronic products for the vehicle industry, has named Gary Keefe general sales manager. In his new position, Keefe will be responsible for directing all sales to OEMs and the aftermarket, both in the United States and abroad.

Keefe will work closely with sales representatives to establish, maintain and improve accounts within their assigned territories. Cole Hersee says Keefe brings a wealth of product, customer and industry knowledge to this position; his professional experience has provided him with the opportunity to understand the sales and marketing side of the vehicle business from almost every conceivable angle.