StarTrak, PLM Trailer Leasing announce ReeferTrak deal

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StarTrak Systems, a subsidiary of Alanco Technologies, announced Wednesday, June 13, that it has entered into a long-term agreement with PLM Trailer Leasing for the purchase of ReeferTrak monitoring and control systems, with initial product deliveries expected to exceed $1 million.

PLM — one of the largest lessors of refrigerated equipment in North America, including trailers and storage containers — has committed to equip each of its newly purchased reefer units with a ReeferTrak system, as well as offering a retrofit ReeferTrak solution to existing customers. PLM will provide this new wireless monitoring and control capability to its base of cold supply chain customers as part of Cold Link, PLM’s refrigerated service program.

“Food safety within the cold supply chain is of the utmost importance to PLM and our customers,” says Rick Adams, president of Montvale, N.J.-based PLM Trailer Leasing. “We are excited about the potential of our customers receiving the most comprehensive reefer leasing solution from a single source. They will receive the industry’s state-of-the-art telematics solution bundled with reefer equipment leased from PLM.”

PLM says it now can offer both new and existing customers the full capabilities of StarTrak’s reefer wireless monitoring and control service for a small monthly fee, while relieving PLM customers of the initial ReeferTrak capital investment and deployment distractions. ReeferTrak also provides PLM with critical unit information to facilitate fleet management, including GPS location and geofencing, engine hours and mileage reports, according to StarTrak.

“ReeferTrak provides PLM with an excellent internal management tool, while providing the most capable monitoring and control system in the industry directly to its customers, who will immediately benefit from the service,” says Tom Robinson, executive vice president of Morris Plains, N.J.-based StarTrak.