SensorLogic hires Pereira as VP of marketing

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SensorLogic, a pioneer of intelligent asset management, hired Larry Pereira as its new vice president of marketing.

In addition to heading up all marketing initiatives for SensorLogic, Pereira will remain actively involved in the development of various wireless standards for the industrial sector. This includes chairing working groups and study groups within the ISA100 initiative to develop wireless standards for wide-ranging industrial applications, participating in the development of the wireless HART standard, and serving as an officer in the Wireless Industrial Networking Alliance (WINA).

“The industrial monitoring and control industry is undergoing a major shift to wirelessly enabled sensors and machine control devices,” said Pereira. “These wirelessly enabled devices will bring new levels of asset visibility and control that was previously not possible.”

Prior to joining SensorLogic, Larry was vice president at Adaptive Instruments Corp, where he was responsible for the OEM sector. Before serving there, he held various senior management positions in Nortel Networks Inc.