EnerSys launches rebranding of Odyssey Batteries line

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EnerSys recently introduced a new branding initiative for its Odyssey Batteries product line. EnerSys now will market its Odyssey Batteries under four segments: automotive/light tactical vehicle (LTV), heavy duty/commercial, powersports and marine.

The most visible sign of the new Odyssey Batteries branding initiative will be reflected in the battery’s plaque designs; all Odyssey Batteries will have a unified plaque design, along with a specific segment indication. Most notably, the Trolling Thunder battery now will become the Odyssey Trolling Thunder/Marine Dual Purpose battery.

“We wanted to unify the identity of our various battery products under the Odyssey Battery brand,” says Dana Kowalski, marketing communications supervisor for Reading, Pa.-based EnerSys. “Odyssey Batteries cover a wide range of applications. By establishing one unified identity for the application segments, we can better communicate our full Odyssey Battery product line to our customers.”

The new branding strategy also will be seen in segmented marketing communications and collateral materials. Odyssey Ultimizer and Odyssey Trolling Thunder/Marine Dual Purpose Ultimizer faceplates also will take on a new design consistent with the new battery plaque design.