Rotary Lift acquires China’s top-selling lift brand

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Rotary Lift Consolidated, a vehicle service lift manufacturer, announced Aug. 9 that it has purchased Hanmecson International, effective immediately. Hanmecson is a wholly-owned U.S. company headquartered in Fort Worth, Texas, that manufactures vehicle lifts at its plant in China. With the acquisition, Rotary Lift says it now has business operation centers and ISO 9001-certified manufacturing facilities on three continents: North America, Europe and Asia.

“Our intent is to make RLC the foremost provider of vehicle lifts to customers around the world,” says Gary Kennon, president of Madison, Ind.-based Rotary Lift. “Our U.S. operation supports lift users throughout North America, Latin America, Africa and Australia, while our location in Germany handles those in Europe and the Middle East. This purchase gives us a strong presence in Asia.”

By acquiring Hanmecson, the best-selling lift brand in China, Rotary Lift says it is well-positioned to meet the expanding customer needs of this rapidly growing market. Another Hanmecson brand, Direct Lift, is one of the leaders in the residential and enthusiast market in North America. The Direct Lift product line will supplement the company’s existing Revolution brand of enthusiast/residential lifts to provide options for both price-driven and value-conscious buyers, according to Rotary Lift.

For several years prior to the purchase, Hanmecson had been a manufacturing supplier to RLC for some lift models and components. Terms of the acquisition were not announced.