Bridgestone/Firestone announces price increase

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Bridgestone Firestone N.A. Tire LLC and Bridgestone Firestone Canada Inc. have announced price increases on the companies’ Bridgestone, Firestone, Fuzion and associate brand tire lines. The price increases are scheduled to begin Nov. 1.

The announced increases – generally up to 4 percent on passenger and light truck, truck and bus, and agricultural and off-the-road tires, with possible specific in-line adjustments in excess of 4 percent – will affect the replacement, original equipment and export channels.

“While we have successfully implemented a number of manufacturing efficiencies and productivity enhancements, the unprecedented ongoing escalation in raw material costs – especially those related to petroleum – continue to strain our ability to offset these increases with countermeasures,” says Asahiko Nishiyama, vice chairman and president of Bridgestone Americas Holding Inc., parent company of BFNT and BFCA.

“The record-breaking price of oil affects every aspect of our business