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GreenRoad Technologies launches driver Safety Center solution

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GreenRoad Technologies Inc. (www.greenroadtech.com) announced the launch of a new company that provides driver safety technologies, expansion of its offices into Silicon Valley and the UK, and a new global management team. GreenRoad is focused on improving driver safety for fleets and insurance companies with its Safety Center solution.

Testing shows that Safety Center reduces driver crashes by an average of 54 percent, lowers accident costs by an average of 65 percent and lowers fuel consumption by an average of 7 percent-without invading driver privacy. By empowering drivers to manage their own safety, GreenRoad can change driver behavior behind the wheel, the company says.

With funding from Benchmark Capital and Balderton Capital (formerly Benchmark Europe), GreenRoad recently established new headquarters in Silicon Valley and opened offices in the UK-in addition to its previously existing office in Israel, where the company was founded in 2002. GreenRoad has been operating under the name of DriveDiagnostics while in the testing phase, and has been testing its Safety Center solution for more than two years with pilot customers in the US, UK and Israel.

The company has recently hired a global management team that includes:

These new management team members join GreenRoad founders Ofer Raz, CTO and Hod Fleishman, SVP of Business Development.