AIM introduces new website

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AIM, maker of new and remanufactured rotating electrical products for both import and domestic vehicles, has introduced its new website at The website supports the company’s new “AIM Power In Motion” branding and marketing initiative announced earlier this year.

“We have loaded our website with lots of useful resources to help technicians, distributors of our products and rebuilders of rotating electrical products,” says Steven Seabourne, president and chief executive officer of Rancho Cordova, Calif.-based AIM.

The AIM website includes a “Technician’s Toolbox” section that includes tips and tools for diagnostics, along with frequently asked questions answered by AIM’s engineering department on alternator and starter issues, and white papers produced by the company. It also features a marketing support section with company logos, images and brochures available for download.

Also offered is access to AIM’s electronic catalog, which includes information for the company’s remanufactured units and component parts for rebuilders under the AIM brand, remanufactured alternators and starters under the Talon brand, and new alternators and starters under the Xtreme brand.