ALK partners with AMSA for PC Miler member discount

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ALK Technologies has partnered with the American Moving and Storage Association to enable AMSA to offer ALK’s PC Miler routing, mileage and mapping software to its members at a 15 percent discount.

AMSA is a nonprofit trade association of 3,700 interstate household goods movers, some of whom also provide local moving services and secure warehouse storage. America’s movers were among the first motor carriers to base rates on mileage between pickup-and-delivery points beginning in the 1930s, hence the transportation industry term “household goods miles.”

“We’re pleased to announce our new partnership with ALK Technologies,” says Linda Bauer Darr, AMSA president and chief executive officer. “We are inviting AMSA members to purchase PC Miler at a discount since effectively managing operating costs and accurately billing customers is especially important during these challenging times of fluctuating fuel costs.”

PC Miler provides a choice of truck-specific North American routing options, including practical, shortest, toll-discouraged, hazardous-materials restricted and more, according to ALK; PC Miler is not based on traditional household goods mileage parameters, but on the real truck-legal highway and street-level miles for specific routes based on vehicle type and commodities hauled.

“We are thrilled to be working closely with the AMSA,” says Craig Fiander, vice president of PC Miler Solutions marketing for Princeton, N.J.-based ALK. “Household goods carriers are a critical part of the commercial transportation industry, and many AMSA members have been longtime ALK customers. We are very pleased that AMSA has recognized their members’ need to calculate routes, rates and costs based on reality.”

AMSA members who license PC Miler will be able to access upgrades and additional modules at the association discount price. Among the upgrade options, according to ALK, are PC Miler|Tolls, which provides exact toll costs (by weight and axle); and PC Miler|Streets, which offers street-level detail and address-to-address routing. To take advantage of this discount offer, AMSA members should go to or call 800-377-6453, Ext. 123.