Hendrickson says new ‘The World Rides On Us’ tagline reflects its spirit

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Hendrickson today, Oct. 8, announced its new tagline, “The World Rides On Us.” The company says the tagline will be phased in throughout its worldwide operations, with the introduction in North America culminating at the 2009 Mid-America Trucking Show in Louisville, Ky.

The company says the new slogan not only reflects the spirit of the brand but also its 95-year legacy of engineering advancements and manufacturing excellence that forms the foundation for its continuing commitment to the industry.

“Read literally, the tagline represents the millions of Hendrickson suspensions carrying freight on highways around the globe today,” says Baine Adams, vice president of global sales and marketing for the Itasca, Ill.-based company.

Hendrickson says “The World Rides On Us” encapsulates its growing global position in the commercial transportation industry and its ongoing drive to build relationships that benefit fleets and truck and trailer manufacturers around the globe.