Penray announced that it has redesigned the packaging for its entire line of Pencool Engine Coolant Products. The new look incorporates both English and Spanish product descriptions, updated information and better organization among categories, according to the company.
“We surveyed our customers, and they wanted packaging improvements,” says Chris McKenzie, director of marketing for Elk Grove Village, Ill.-based Penray. “So we modernized formulas and performance statements, added Spanish to the labels, and classified and color-coded all the products. The goal was to make the products more attractive and informative, to reach out to the growing bilingual population, and to ensure that Penray products will stand out so technicians will know exactly which products they are reaching for.”