Mack Trucks has launched a new website, Titanbymack.com, to give customers a closer look at its new Titan tractor. Introduced in March, Titan by Mack — with its 605-hp Mack MP10 engine and 2,060 lb-ft of torque — is designed specifically for heavy hauls such as logging, oil fields or other severe service applications.
“When you unleash a truck this big and bold, you anticipate turning heads,” says Michael Reardon, vice president of marketing for Lehigh Valley, Pa.-based Mack. “But the level of interest in the Titan by Mack has, quite frankly, exceeded expectations. We created this website to build on that excitement, and provide customers with an online experience as powerful as the truck itself.”
Titanbymack.com allows visitors to experience the model’s features and benefits. They can personalize the truck in the Showroom Section, choosing exterior colors and interior trim levels. By checking out the Features Section, visitors can use rollover buttons and detailed images to look more closely at the key details of the truck and engine. The Gallery Section lets users download computer wallpaper and screensavers, plus photos and videos of the truck.
The new website also can be accessed through www.macktrucks.com by clicking on the Titan by Mack icon.