Volvo Trucks’ customers who love to talk about their trucks now easily can reach like-minded Volvo enthusiasts via www.volvotruckscommunity.com, a website developed by Volvo Trucks North America.
The new online community is designed to allow owners, drivers and fans of Volvo trucks to post photos and videos of their trucks, share stories of life on the road, discuss best practices and tips, and whatever else is on their minds. In addition to their peer-to-peer discussions of the trucking industry, the community helps keep them up-to-speed on special offers and promotions from Volvo Trucks.
“Volvo Trucks customers are a special group,” says Scott Kress, senior vice president of sales and marketing. “They know modern technology, they know trucks and trucking, and they aren’t tied to old-school equipment choices. They demand modern, productive and efficient trucks. And they like to share their experience with their peers in the trucking industry. Our online community gives them a social network, centered around Volvo Trucks, to meet like-minded people.”
Volvotruckscommunity.com also gives members the opportunity to chat online with Volvo Trucks brand ambassadors T.J. Tilcox of “Ice Road Truckers” fame, as well as Don Turkelson, winner of the 2008 Back on the Road campaign. Other features of the online community include a Volvo Truck dealer locator, a link to Volvo Trucks on YouTube, industry news and a calendar of events. Members also will have priority registration for special Volvo promotions and contests.
