Peterson’s rep partnership with N.A. Williams grows

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Peterson Manufacturing Co. — a provider of vehicle safety lighting, mirrors, reflectors and related products — announced that N.A. Williams Co. has become Peterson’s new factory representative serving the Arkansas, Louisiana, Oklahoma and Texas markets.

N.A. Williams, based in Atlanta, is a family-owned manufacturers’ representative firm specializing in providing sales, service and marketing solutions for automotive aftermarket suppliers and their customers since 1934. Peterson says the company is recognized as one of America’s leading factory-rep agencies and has additional offices in Indianapolis; Memphis, Tenn.; Minneapolis; Raleigh, N.C.; Roanoke, Va.; and Springfield, Mo.

“We are very pleased with this new partnership,” says Don Armacost Jr., president and chief executive officer of Grandview, Mo.-based Peterson. “N.A. Williams is a longtime Peterson partner with an admirable history of strengthening our reputation for customer satisfaction earned over the past six decades. Meanwhile, we thank our former partners, Hirsig-Frazier, for their many years of association and wish them continued success.”

According to Steve Meagher, Peterson vice president of sales, customers in Arkansas, Louisiana, Oklahoma and Texas have received field contact information for their new N.A. Williams reps. “Should customers have questions regarding the change, we invite them to contact our customer service department directly, or via our website,” Meagher says. “We’re confident that customers will be as pleased as we are with this new business relationship.”