In the midst of a global recession, many companies are looking at creative and cost-effective ways to market their products and gain awareness with current and prospective customers. Wabash National says it has done just that by deciding to host an industrywide open house later this year.
“The current macroeconomic environment has presented the unique opportunity to take a close, hard look at how we spend our advertising and promotion dollars,” says Bruce Ewald, senior vice president of sales and marketing for Wabash National. “The outcome of this review was a desire to be more resourceful with the ways we market to our customers. Being able to strategically plan an event geared directly to the markets we serve allows us to more effectively find and focus on opportunities for growth.”
The Industry Open House will take place during the summer of 2009 at Wabash National headquarters in Lafayette, Ind. Invitees will include current and potential customers, investors, community leaders, local media and industry editors. The event will include formal presentations with question-and-answer discussions, plant tours and displays of products and innovations.
“One of our major selling points is our world-class manufacturing facility here in Lafayette,” says Dick Giromini, president and chief executive officer of Wabash National. “What a great opportunity to showcase our products, our facilities and all of our associates who are the ones who make it happen.”